One of the best ways to grow your business is to partner with a social media marketing agency. Social media isn’t going away anytime soon. In fact, your potential buyers are spending a large amount of their time online at social media sites. Your business ought to be talking to buyers where they are, it’s a powerful digital word of mouth. You’re very busy running your business so faking it as a social media expert is not something you are likely to do well at. But employing an experienced agency with a team of professionals gets the job done, with amazing results to your bottom line.

Your Brand Deserves a Daily Presence

Social media must be a daily activity. Growing your audience and finding just the right fans who will convert to buyers takes skill and finesse. And most of all, it will take targeted discussions every single day. First, your agency will develop solid company profiles which are the basis for your online brand identity. Profiles are created on the top sites like Facebook, Twitter, LinkedIn, Google+, Pinterest, FourSquare and others. Then a daily interaction with your audience begins the growth and conversion of fans. Plus monthly analytic reports enable you to tweak your strategy to meet your goals.

Convert Fans into Customers

First of all, a social media strategy is designed to help you meet your company goals. Yes, social media can be fun and social. But, for business, the underlying goal is to grow your company with a constant eye on fiscal goals. You need a team of experts and gurus who appreciate your business and can grow your internet audience through education and entertainment. They do this with just the right strategy designed to sell products and generate leads.

Daily Fresh Content and Discussions

You’ll have a brand that never sleeps, when you partner with a social media marketing agency. Social media needs to happen daily, with the right professional team representing your company. Whether you sell products, services or B2B solutions, a social media presence is a must in today’s digital world. You can’t afford not to be there growing your audience and converting potential customers to buyers. Your brand will be right where your buyers are 24/7, extending brand awareness and building a solid online audience. Your expert team of social media consultants will offer you just the right solutions to generate a positive return on your investment.

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Social media management is a fast and easy road to feeling overwhelmed and overworked. If social media management has you throwing your hands up in surrender, you will be happy to know that there are tools out there to help you better manage the social media marketing and networking efforts for your business. In fact, these three tools are award-winning tools.

Hootsuite
If your business has up to five social media accounts, then Hootsuite might be just what you’ve been seeking for social media management. The free version of Hootsuite allows you to add up to five of your social media accounts to the Hootsuite account. This management tool works off a dashboard, so you view each of your social media accounts through the different tabs on the Hootsuite dashboard.

Additionally, you can schedule updates into the future, send an immediate update, shorten links to include in your updates and much more. The paid version adds additional features, such as linking Google Analytics and vanity URLs for your links.

TweetDeck
TweetDeck is also a one-stop-shop for managing social media networks. It turns it up a notch from Hootsuite because TweetDeck permits you to manage all of your different social media accounts in one place. Similar to Hootsuite, TweetDeck uses a dashboard platform that uses a column setup rather than tabs, which means you can see all of your networks on one screen. Although you can use TweetDeck for more than five social media accounts, a maximum of five accounts puts TweetDeck at its easiest point to use without getting inundated with too many social media streams.

CoTweet
CoTweet is a valuable social media management tool when the business has more than one employee, owner or staff member managing social media. CoTweet allows you to separate, or give each social media manager an identity in the system. This allows each social media manager to personalize and manage their own updates, while simultaneously seeing the updates of other social media managers within the same company. As of right now, CoTweet supports Twitter and Facebook management. Additionally, there is an app for that, so you can manage it from an iPhone as well.

One of the unique features of CoTweet is that you can assign social media management tasks to different people at different times. If it is your turn to respond to social media questions and comments, then CoTweet allows the person in charge to assign the task to you and it will automatically route the social media stream to you. When you respond, it is noted within CoTweet so actions are trackable back to the original source.

While managing social media can be an overwhelming task, it does not have to be. There are a multitude of tools you can use to bring together all of your social media profiles and work into one place. One or more of these tools can be valuable resources in consolidating your social media accounts and streamlining your social media management. Even with streamlining tools such as these, many business owners or marketing managers seek outside assistance. By delegating social media management to a third party, it really eases the chaos that can ensue when trying to manage the social media marketing aspect of a business while juggling all of the other responsibilities at the same time.

If social media management sends you into an overwhelmed state, contact a social media agency to help you head back to underwhelm. Visit www.maximizesocialmedia.com now to find out how to get started.